Avnish Kumar (age-27) started his journey into retail at an early age, joining his parents in the Neeru’s business, which came into its own in the year 1971, offering tailoring and embroidery of superior and intricate women’s apparel in Hyderabad.
As Director, Kumar has taken Neeru’s to an altogether higher growth trajectory through his marketing and operational initiatives at the firm. He directly manages the Merchandising at the brand as well.
After completing his graduation from Hyderabad and a Post Graduation-Masters in Entrepreneurship from Royal Holloway, University of London, UK, Kumar has a different plan for retail in the ethnic industry and rates his practical knowledge more than his education.
As an achievement, along with his father Harish Kumar (CMD), he launched his concept of a Luxury and High End Stores- NEERU’S EMPORIO, two Palatial Stores located in the most celebrated and striking shopping streets- Jubilee Hills and Banjara Hills, Hyderabad. The plush interiors of the stores house a wide mix and choice of products, including lehengas, sarees, silks, suits, mix & match, accessories, men’s ethnics and kidswear. The store is technologically advanced with iPads as catalogues, video walls, LED screens, waterfall, carved logos, exclusive chandeliers, live Handloom machine (wherein a Saree is made Live) and a lot more for a modern-day customer.
According to Avnish also the second-generation Entrepreneur, his key professional accomplishments so far have been picking up franchise route for expansion in India, introducing a menswear label in 2012 for the hitherto womenswear-only chain, opening 2 Stores of Signature Concept of almost 1Lakh sft of Neerus Emporio Luxe Concept and also freshly introducing a new brand of stores from the House of Neerus for Casuals and fast fashion called – “Be Desi by Neerus”. This MnM concept is for the casual girls to the trendy mothers, college wear to office wear at reasonable price points from Rs. 400 to 2500/-.
He always believed to project Neerus as not just another ethnic regional brand but and aspirational IndianWear Brand. He has driven the story from a chain of stores to a brand now present in over 20 Cities PAN India with over 4.5 Lakh sft of retail space and also the first International store in Dubai. Neerus does both the EBO’s and LFS Formats in India. He ambitions to take this Ethnic Journey to all prominent and cash rich cities of India with NEERUS and Be Desi By Neerus formats and making ethnic Fashion available to women of all age groups.
He believes Challenges in retail erupt every minute/ hour/ day. Being a retailer, we pull up our socks every morning and keep up with the Fashion information and do quick replenishments. Basically the Fast Fashion route as its the era of Social Media- Facebook, Instagram, etc.
Under his leadership his concept Neeru’s Emporio was chosen as a nominee for the WRA, held in Paris. The brand has also gained esteemed awards like the Most Admired Brand by the Council of Trade and Development of India, The Most Admired Retail Launch of the Year at IMAGES Retail Awards and many more for consecutive years along with recognition for the Brands Marketing strategies and more. age, joining his parents in the Neeru’s business, which came into its own in the year 1971, offering tailoring and embroidery of superior and intricate women’s apparel in Hyderabad.
This year Neeru’s was nominated in two categories at the India Fashion Forum, Mumbai; Images most admired fashion company of the year alongside brands like Raymonds, Aditya Birla Group, The Future Group & Tommy Hilfiger and Images most admired fashion brand – Rising Star alongside the Brand Callino London, of which it bagged the award of the Images most admired fashion brand – Rising Star.
Today, with 55 EBO and MBO stores (including the one in Dubai) and approx 4 lakh Sq. ft. of Retail space, Neeru’s is redefining designer ethnic wear in India, making it available to patrons who are connoisseurs of fine design but generally shy away due to the pricey designer tags. Mr Avnish Kumar – Director says the brand’s USP states, ‘selling the latest and the best of Indian ethnic wear at a reasonable price tag’. The locations of Neeru’s exclusive stores are as follows – Hyderabad, Delhi, Mumbai, Chennai, Bengaluru, Noida, gurgaun, Lucknow,Kanpur, Pune, Raipur, Coimbatore, Vijayawada, Tirupati, Nellore, Vizag, Guntur, Nizamabad and Dubai. Also associated with large format retailers like Central & Lifestyle.
The expansion is planned in cities like Hyderabad, Bengaluru, Chennai, Mumbai, Delhi, Pune, Hubli, Raipur, Nagpur, Coimbatore, kochi, goa many more to join along with all major tier -II and -III cities in India. Neeru’s also plans to expand more on internationally by adding more stores in Middle East & United States.