Bharat Balachandran

MD, Just Buy Live Enterprise Pvt. Ltd.

Bharat Balachandran is the Managing Director of Just Buy Live Enterprise Pvt. Ltd., the world’s first e-distributor.

In his current role, Bharat oversees a 300-strong team of highly motivated professionals working to bridge the gap between all kinds of retail stores and every brand. He is responsible for providing strategic direction, building scale and maximising investor returns through his rich insights and skills honed over 15 years of industry experience in debt syndication and M&As.

Bharat is a pioneer in the Indian finance industry. He is the country’s foremost aggregator of loan products.

His core expertise lies in product innovation for banks, advertising, direct marketing and training. In the past, Bharat has supported multi-billion dollar businesses in various capacities, enhancing their marketing and brand profiles and their top and bottom-lines. For this, he has been recognised by companies like Citibank, Citi Financials, PNB, Bajaj Financials, and Fullerton.

Bharat started his career with Focus Consultancy and Services Pvt. Ltd. as a Director.

He has a degree in Architecture.

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