Group CEO, Zee Media Corporation Ltd.
As the Group CEO, Bhaskar is responsible for augmenting the salience of each brand by way of enhanced credibility, relevance & increased consumer traction and also for exploring inter-group synergistic opportunities thereby propelling the group into a high growth trajectory.
In his previous role, he was the President of Bennett, Coleman & Co. Ltd, where he exited after serving the company for 32½ years. He gained a holistic management exposure inclusive of line function, responsibility of Profit Center as well as Brand management. The last 7 years of this stint, he drove the company’s “Response” division through path-breaking innovations and cogitation, translating short & long term business strategy into implementation road maps resulting in improved Value / Volume market share for the Group. Under his leadership, the Group, apart from developing unique and rare combinations of expansive media knowledge with cross functional business competencies, across sectors, also reached the pinnacle of revenue growth.
Bhaskar has also been awarded the ‘Marketing Professional of the Year’ at the India Brand Summit 2006, the ‘Outstanding Marketing Professional of the Year’ at the Indira Marketing Awards 2007, the ‘Brand Super Achiever of the Year’ at the World Brand Congress 2009, the ‘Master Brand Builder of the Year’ at the World Brand Congress 2010, the ‘Greatest Brand Builder of India’ at the CMO Asia 2010-11, the ‘Most Respected Youth Icon’ at Awards for Retail Excellence 2011 by the Asia Retail Congress and the ‘Brand Builder of the Year’ at the Global Leadership Awards 2012.
Bhaskar is also a recognized tutor certified by Result Coaching Systems and a prolific speaker, with 750+ hours over the last 29 years, at various industry forums and at reputed business schools like Harvard Business School, The Wharton School, MIT, IIM, IIAS (Shimla), MICA (Ahmedabad), ISB amongst others. He is a member of Academic Council of Mudra Institute of Communications Ahmedabad (MICA) and K J Somaiya Institute of Management Studies & Research. He is on The Indian Advisory Board of FranklinCovey – India & South Asia. He holds a Ph.D. in Marketing Management from Pune University, an MBA in Marketing from Calcutta University and MA in International Relations from Jadavpur University. He is currently pursuing his second Ph.D.