CEO & MD, Soch Apparels Pvt. Ltd. (M.D.Retail LLP)
Manohar D Chatlani (Manu) is the man behind the revolution of the ethnic fast fashion category in the retail market in India. Manohar Chatlani is the founder and Chairman
Manohar Chatlani comes from a family with retail background and has been a retail enthusiast all his life. With immense passion for retail and experience of more than 45 years in retail sector, business development, leadership roles, Manohar brings strong commercial experience and in-depth knowledge of the Indian retail market. He has grown Soch from being an 800 sqft store to the chain. Today under his guidance, the brand grown to a retail presence of 100 stores across India and has established Soch as one of the most loved women ethnic wear brands in the country.
Apart from being a avid retailer, Manohar Chatlani is a man of many firsts– he was the first to have a Department Store in Bangalore catering to the full family, first to have Half Price Sales where customers qeued up to get into the store and first to manufacture Fibre Glass Mannequins in India.
Manohar Chatlani is not only a businessman but also spends a great deal of his personal time doing philanthropic work, sponsoring over 100 lifesaving heart surgeries a month for the poor and needy through ‘Have A Heart Foundation’. Till date, the Foundation has supported 11,166 such heart surgeries with a sponsorship of above 35.10 crores in the last eleven years. Not only is he fervent about his business of retail, construction and manufacturing, he always believes in extending a helping hand or a compassionate word.
His hobbies include listening to old hindi songs and spends much of his time devoted in social work. Manohar’s works with a vision of firmly establishing the brand – Soch as one of the preferred choice of women ethnic wear for Indian consumers.
Today with over 3 different businesses Retail, Real Estate and Garment Manufacturing employing over 1250 employees, Manohar Chatlani is a retail legend to track.