Founder and CEO,
Richa Kar is the founder and CEO of Zivame.com, India’s leading online lingerie store.
Over the years, Richa had witnessed the problems and social discomfort that Indian women face when buying lingerie from a physical store. Lingerie category is under-served and buying lingerie is just a 5 minutes embarrassing chore for most women. It is hard to find the right sizes and deep variety at physical stores owing to the large number of SKUs involved. Many a times male sales personnel man the counters, adding to women’s discomfort. Also, most stores are ill equipped to offer any kind of consultation on the right fit and style as the sales persons are not trained to do that. Richa realized that e-commerce offers a solution to a variety of problems that afflict lingerie retail and pioneered to start India’s first online lingerie store, Zivame in 2009. Her goal with Zivame was to offer women a personalized place to understand their lingerie needs, browse through styles, order for their right size and get their order delivered at their doorstep without any embarrassment. Today, Zivame is the most popular destination for lingerie in the country.
According to Richa, “Our aim is to make Zivame synonymous to lingerie shopping for women. We made it cool to talk about lingerie. Zivame is born out of a vision to provide access to every Indian woman to the right innerwear in an environment that is consultative, inclusive and friendly with help of the fit stores we envision to open across the country.”
Richa has more than 8 years of experience in Retail Marketing, Branding, and Operations. She has worked with companies like Spencer’s Retail, Oracle and SAP in the past. She has done her Bachelors in Technology from BITS Pilani and her Masters in Management from NMIMS, Mumbai. She was rated the ‘Top Women Entrepreneur of 2014’ as per the survey conducted by The Economic Times amongst 100+ top entrepreneurs and investors in the country.