S. Swaminathan

CEO, Hansa Customer Equity Pvt. Ltd (CEQUITY)

S.Swaminathan is the Chief Executive Officer of Hansa Customer Equity, a leading customer marketing firm based out of India. It is today one of India’s leading customer marketing firms which brings together the power of data, analytics, marketing technology and digital to enable data-driven marketing in enterprises.

Hansa-Cequity helps marketers convert data into insights, insights into interactions and interactions into memorable, distinctive customer experiences. Hansa Cequity has successfully worked with leading blue-chip clients by using the power data, analytics, customer interaction & technology platforms and agency thinking program management capabilities to deliver exceptional value and results for their clients. They manage several successful CRM and analytics-driven marketing programs for different industry verticals like automotive, retail, financial services, media& entertainment, travel & hospitality to name a few.

Swami has over 20 years of CRM & database marketing experience. Before setting-up Hansa-Cequity, he was working with one of the world’s top marketing services companies – The WPP Group. In India, he was the National head & Executive Vice President of iContract (one-to-one agency of Contract Advertising, India and a subsidiary of JWT India). He is amongst the early evangelists to lead the data-led marketing & analytics thinking in the APAC region.

Under his stewardship, iContract became a top-ranking one-to-one marketing agency both in terms of revenue growth, new business wins and awards. Under his leadership the agency won the prestigious Cannes Lions Direct Gold Award. It was the first time that India won a Direct Lion in this category. Over the last two decades, he has had a rich experience of handling key Indian & international client relationships.

He holds a Bachelors Degree in Engineering and a post-graduate degree in Management. He is an avid blogger and runs his own blog. He also teaches at leading management institutes and regularly writes in leading management dailies & magazines.

He is also a Fellow of the Institute of Direct Marketing, London. His other interests include music – he is an accomplished percussionist himself.

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