Chairman & CEO, Just Buy Live Enterprise Pvt. Ltd.
After completing an undergraduate program at Boston College, Sahil Sani has spent the last 16 years doing dhanda in India’s markets.
People say that if you can drive on Indian roads, you can drive anywhere in the world. I say the same applies for doing business here. If you can handle the mentalities, nuances, logistics, bureaucrats and applies for doing business here. If you can handle the mentalities, nuances, logistics, bureaucrats and moods of the Indian business environment, you can do this anywhere.
The most successful international brands have not hit the jackpot by simply exporting products to India. It is companies that have set up shop, hired locals and most importantly, adapted not just products and services, but also business policies to suit the local traders at the grassroots level that have succeeded.
Sahil brought to India brands like JBL and Harman/Kardon, and using his glocalisation theory has made them market leaders while building one of the most successful international distribution partnerships in the consumer electronics industry.
Just Buy Live was co-founded by Sahil Sani in February 2015 with a vision to become a mega e-distributor, while enabling grassroots retailers to grow their businesses significantly with direct access to thousands of brands, millions of products and structured credit lines.