CSM, Mall Head, Growel’s 101 Mall
Vikas Shetty currently heads Growel’s 101 Mall, Kandivali East – one of the most uber cool hangouts in the western suburbs and has an ideal mix of fashion, retail, hypermarket, consumer durables, department stores, white goods, books, health & beauty, family entertainment centres, fine dining restaurants, food court, and a 4 screen multiplex. The mall is anchored by prominent retailers such as Central, PVR, Pantaloons, Big Bazaar, Starbucks, Burger King and Mc Donald’s amongst other international and national brands.
Under his prolific leadership, the mall catapulted to an upward growth and a testimony to this is the steady rise in the Occupancy Percentage to 96 per cent in 2017.
With more than a decade of experience in the Shopping Center and Retail industry, Mr Shetty is a multi-faceted personality dexterously handling core areas of Mall Management like Business Development and Leasing, Marketing, Operations, Finance and People Management.
Mr Shetty stepped into the world of malls when he joined Inorbit Mall, Malad after completing his Bachelor of Commerce from University of Mumbai. He was one of the members of the founding team of the mall that is responsible for its strong edifice today. He was part of the core team that toiled to give the mall the name and fame it holds today. This was at a time when the concept of malls was just picking up in Mumbai.
Before joining Growel’s 101 Mall for 2 years Mr. Shetty was a part of the core team of Oberoi Mall.
Mr. Shetty joined Growel’s 101 Mall in 2010 taking over the Mall Operations dept.
Soon, Mr. Shetty rose to Asst. General Manager – Leasing & Retail Relations at the mall.
Mr Shetty is known by his team as someone who is deft in managing the complete Mall operations.
He has been involved in driving the growth of the mall by generating revenues, capturing and acting on market feedback and enhancing its value in the market. He has steered the business efficiently by developing relationships with retailers for business development and cultivating healthy relations with them for securing business.
An effective communicator, Mr Shetty is famous for his excellent relationship building ability and strong analytical aptitude. As an adroit manager, he has successfully established strategic cost management systems and techniques for monitoring various overheads while achieving maximum cost control in operations. He also skilfully augmented brand identity by enhancing service standards to maximise mall returns. He is known to often interact closely with customers to understand their requirements and customise the solution to their reactions.
Mr Shetty holds a Post Graduate Diploma in Business Administration (Operations Management) from Symbiosis, Pune and is a Certified Shopping Centre Manager (CSM) from International Council of Shopping Centres, New York.
At 34, he is one of the youngest heads of the grand suburban mall. His ambitious plans for Growel’s 101 Mall include upgradation of prominent national and international brands in the mall and expansion of the premises by developing an additional retail space of 1 lakh sq. ft.
In his spare time, Mr Shetty likes to travel, spend time in the gym and indulge in swimming.