Retail Leadership Summit (RLS) 2019

Srikant Subramanian

Srikant Subramanian

GM - Marketing,
Blue Star

He has over 25 years’ experience in Sales and Marketing .Starting my career with sales of IT products in The Sanjay Dalmia Group at Chennai, I moved to Godrej & Boyce in their erstwhile division-EBE.I was responsible for the sales of fax machine and Electronic Typewriters based out of Chennai.I then moved to National Panasonic in their Systems Division for handling their business of Communication as well as IT Products for Southern Region .

In the year 2000, I changed my industry and joined Blue Star in their newly created ROOM AC DIVISION as their Regional Manager for South based out of Chennai. The next 6 years saw me being moved across the country to handle the Eastern Region and SAARC based out of Kolkata and then the Northern Region operation of this division based out of Delhi

In 2006 with the market looking to expand on the retail side as well as on the HORECA segment, I was moved to the Head office to handle the new businesses like retail as well as Refrigeration solutions for the HORECA Industry. I was responsible for the tie ups the co established with many foreign partners in these fields. I subsequently handled the Product Management function for the entire Refrigeration Products business. Then I handled the National sales operation of the Refrigeration Products Division for about 3 years before moving into my current role.

In my current role, I am responsible for the

  • Sales Operations of Key Account Business for the Commercial Refrigeration division,
  • The Product management Function for the Division