Managing Director of Soulflower, Amit Sarda is credited with pioneering the concept of natural skin and hair care in India. At a time when aroma, natural soaps and oil blends for hair and skin were considered to be an upper-class indulgence, he launched the Soulflower brand which became immensely popular among a growing section of the society that was becoming conscious of wellness and personal care.

Amit Sarda aggressively came out with a bevy of indulgence products at competitive prices. With personal expertise in natural oils and essential oils, he understands what purpose they are used for specific skin and hair related everyday concerns. And with a distribution strategy that relied on large format stores like Shoppers Stop, Soulflower within a short time gained market leadership.

Mr. Sarda who started the apparel brand Ruf & Tuf at the age of 16 holds the unique distinction of being one of the youngest CEOs of a BSE listed company. An early entrepreneurial start helped him build acumen for it and in understanding human dynamics. His experience spans a wide spectrum of industries including apparel, automotive, textiles, handicrafts and personal care in leadership positions.