Ajay Gupta, driven by his "innovision," a blend of foresight and a penchant for disruptive ideas, made his mark in advertising with his forward-thinking agency ‘Forefront,’ pioneering ground-breaking campaigns in the fashion and food sectors. Transitioning to food manufacturing, he founded Capital Foods, launching Ching's Secret and Smith & Jones brands. 

Capitalizing on the evolving palate of Indian consumers, Ajay identified the burgeoning popularity of Desi Chinese cuisine, leading to the creation of Ching's Secret, offering a range of products from sauces, soups and masalas to noodles and chutneys, revolutionizing home cooking habits. With Smith & Jones, he offered aspirational culinary experiences, introducing innovative products like Peri Peri Masala and Pasta Masala.

Ajay's marketing prowess played a pivotal role in establishing Ching's as a household name, leveraging A-lister celebrity endorsements, engaging storytelling, and innovative digital strategies to engage with consumers. Through strategic product placements and creative campaigns, he redefined the narrative around Indian cooking.

Ajay’s trajectory has been marked by a relentless drive to disrupt norms and capture emerging trends. This approach transformed Capital Foods into one of India’s fastest growing food companies, and also reshaped the Indian food landscape, culminating in the recent acquisition of his company by Tata Group, cementing his legacy as a marketing icon in Indian food history.