With a degree in Hospitality Management & Business, Anuj Goyal has been heading the Business Development at Brijwasi Sweets for 8 years. Some of his key initiatives include expanding the footprint of Brijwasi Sweets in different verticals such as e-Commerce, creating a loyalty program for the business, and starting operations in Mumbai airports. He is a fourth generation entrepreneur taking forward the legacy of Brijwasi Sweets, which has expanded from a single shop to several stores across Mumbai, and has established itself as a household name for sweets and farsan. He is also responsible for the Brijwasi brand making inroads with corporates in Mumbai. Anuj is an accomplished individual, leading and steering his team towards the vision of continuing to be a trend setter in Indian sweet brands in the city.