Gaurav Vashishta is the head of the SalesForce commerce and the UI practices at Adapty Inc. He has over 16 years of industry experience working with clients over multiple businesses and geographies. He has lead e-commerce transformation initiatives in multiple sectors, including beauty and health care, luxury apparel and accessory, health supplements.

He has been instrumental in ushering in new technologies and architectures to improve performance and scale for online retail sites. He has spoken at industry events where he has championed headless commerce and a focus on the performance of online storefronts. He holds a Bachelors degree in engineering from the PES Institute of technology, Bangalore"