Rajul Jain is the Co-Founder CEO at Increff, a Bangalore based data and technology company helping fashion brands and retailers increase their revenue and margins by bringing in inventory efficiency

Prior to Increff, Rajul headed supply chain at Myntra.com, India’s largest fashion ecommerce player, where he built Myntra’s complex fulfillment operations across India. Rajul also Co-Founded India’s first fashion ecommerce company Yebhi.com back in 2009. With 22 years of overall experience and 15 years in senior management roles across E-Commerce, Retail and Supply Chain. Rajul is an industry & thought leader and an innovator by heart. He is passionate about solving complex challenges faced by brands and retailers. He pioneered the concept of serialization of inventory in fashion retail and ecommerce, which drove huge efficiency in inventory, warehousing infrastructure and manpower.

His entrepreneurial passion, firsthand experience of impact of digitization of supply chain in ecommerce, and inspiration from very large players like Zara / Walmart / Amazon (extensively focused on supply side of problems rather than the demand side) inspired him to start Increff.

Increff tech products focuses on demand prediction, inventory distribution and single view of inventory and fulfilment, thus bringing in significant improvement in topline and bottom-line for clients. Increff has two products Increff IRIS and Increff ASSURE.

Within a span of 12 months of product launch, Increff has Mango, ESPRIT, PUMA, Myntra, Wrogn, Reliance AJIO, Brooks, Arvind (Ruf & Tuf and Newport), Cult as clients. Increff is backed by Sequoia, Binny Bansal, Ananth Narayanan, Grey Orange Robotics etc.