Retail Leadership Summit (RLS) 2019

Snehal Shah

Snehal Shah

VP – Operations & Marketing,
V-Mart Retail Ltd

In his long stint at V-Mart almost since its inception, Snehal has been instrumental in building the retail presence of the company, and establishing key processes in New Store Operations (NSO), business development and site selection, and marketing. During his tenure, since 2004, the company has witnessed its sales increase from 40 crore to 1200+ crore rupees, and a rapid growth in store footprint, from 5 to over 190 stores. During this period he was also instrumental in taking the brand equity to the next level, spearheading projects of brand revamp, celebrity endorsement, and diversified 360 degree marketing calendar conceptualization. His business acumen, understanding of market opportunity in tier II, III and IV towns at a grassroots level, and negotiation skills have enabled V-Mart become the ‘King of Fashion Retail’ where the ‘actual India’ lives.

He has over 18 years of experience across back & front-end retail operations. A multi-talented and an extremely creative personality, he is the force behind several V-Mart projects. He happens to be one of those rare professionals whose forecasts are astute.

Snehal is a Commerce graduate from Mumbai University, and has also earned a Certificate in Management from Crestcom, USA. Away from his hectic work schedule, Snehal is a doting dad and loves to spend time with his family, exploring new cuisines and place.