As Vice President in Customer Development in Hindustan Unilever Limited, Dheeraj currently heads the Modern Trade business, Institutional Business as well as e-Commerce in India. In current role, his focus has been on delivering profitable, market beating growths in the fast emerging organised trade channel in India for HUL and at the same time building world class working partnerships with all leading retailers. Prior to this, he was General Manager for Central India handling the biggest unit (branch) for Unilever India spread across 5 states with a population of 460 Mn, having a distribution network of 1K distributors and directly servicing 0.4 Mn + outlets. Dheeraj has been with Unilever for over 13 years. He has worked across General Trade, Modern Trade, Customer Marketing, CD Operations and CD-IT across India and in Global Team. He was the Director RTM for S Asia, Africa and NAMET-Rub and CD-IT prior to taking over his current role as GM – Central India. Dheeraj holds a Mechanical Engineering degree and a Business Management degree, and has worked with Britannia Industries Limited prior to Unilever.