Rahul Vira comes with over 20 years of experience in retail and is currently the CEO of Skechers South Asia Pvt. Ltd, the Indian counterpart of the global footwear giant Skechers USA Inc. Rahul is known for his successful strategic and tactical leadership across Lifestyle & Luxury Retail along with the Online media industry in both India and the Middle East.

Within a short span of 4 years, he has carved a niche for Skechers in the competitive footwear market of India. Under his guidance, Skechers, a relative new-comer in the Indian market, has scaled to a turnover of over Rs.440 crore with more than 2000 retail doors. He is at the helm of diversifying the brand’s business, increasing brand awareness among the Indian audience and exploring newer avenues for business expansion.