Managing Director, BIBA
Born and brought up in India, Siddharth Bindra is the Managing Director of BIBA. After finishing his Schooling from Mayo College, Ajmer he did his M.Com from Sydenham College, Mumbai. Currently, he has over 20 years of experience in the Textile and Apparel Industry.
Siddharth joined the family business in 1997, with a primary objective to convert the ‘home grown’ product to a national ‘brand’, capitalizing on the retail boom in the country. In a country where ethnic wear was predominantly unorganized, it has been Siddharth’s keen understanding of the Indian consumer and of the prevalent retail scenario, which has transformed BIBA into the country’s most loved ethnic wear brand.
BIBA was the first in the Category to raise Private Equity from Future Ventures in 2007 and was also among the first Company to provide a very profitable exit to the Investors. In 2013, BIBA went on to attract marquee investors like Warburg Pincus to invest in the Company, which is the largest private equity investment in the ethnic wear market and probably the Fashion Industry.
In fact, today the company enjoys leadership position and is by far the largest ethnic wear retail chain in the country. With the constant endeavour to expand the business, product profile and consumer reach, Siddharth signed up with designer Manish Arora with majority stake in ‘Indian by Manish Arora’ brand, a JV with acclaimed designer Rohit Bal & has recently acquired a substantial minority stake in the designer label Anju Modi; thus marking BIBA’s foray in the bridal and luxury ethnic wear category.
He has also launched a fashion value brand called Rangriti, to enhance the Company’s presence at lower price points and to be able to cater to a large segment that is still purchasing from the unorganized markets. BIBA today has over 245 exclusive stores present in over 105 cities pan India. It is also available in large format stores such as Shoppers Stop, Lifestyle, Pantaloons and Central, Myntra, Jabong, Amazon, etc.
Biba was also the pioneer of Bollywood merchandising in India with its first integration in “Na Tum Janno Na Hum”, followed by other exclusive partnerships with movies such as “Devdas”, “Baghban”, “Hulchul”, & “Bhoothnath” amongst many others.