Sri Vadrevu is a technocrat, entrepreneur and author. He has an MBA from the City University of New York and a Master Black Belt from General Electric. His leadership stints include global companies like, GE, Standard Chartered Bank, HCL and State Bank of India. Sri has worked across India, USA and Malaysia.

Currently, as Founder-CEO of Ideotics, Sri focuses on brick and mortar retailers. Ideotics uses Artificial Intelligence on CCTV videos to give retailers comprehensive data on in-store Operations. Ideotics also provides consultancy on cultural transformation.

Drawing on his diverse experience and several years of research, Sri recently co-authored “9 Entrepreneurisms”. The book, which shows how to instill a start-up culture in large corporations, is now in its third edition. A copy of it can be had at the Ideotics stall in the exhibition area.